Hundreds if not thousands of books, blogs, trainings, and even pamphlets have been written about customer service. There is ample opportunity for any company owner, manager or any associate to seize enough customer service facts and findings to improve their current customer service status. However, have you ever wondered with all this information available why do so many companies get it wrong over and over again?
Is it possible that the same companies are reading all this available information while other companies are leaving themselves in the dark? Perhaps there are a variety of companies reading this information, but only a few actually apply it. Where does your company rate on customer service?
Customer Service goes beyond a simple smile and “Thank you”….although those simple gestures are important. Superior customer service is achieved by not only taking the appropriate steps to solve problems, but by going the extra mile to see if such problems can be prevented in the future. Superior Customer service must be a team effort with everyone working toward the same goal.
One of the most critical pieces companies overlook or bypass when defining or improving Customer Service is asking customers their opinion and what they really want from the service provided. After a company knows and understands what gives customer satisfaction, the better their unique needs are able to be met.
There are many areas that can affect Customer Service:
- Systems and Procedures
- Communication (internally and externally)
- Conquering Resistance and Difficult Encounters
- Turning Complaints into Opportunities
- Telephone Techniques
These are some of the areas that should be evaluated when addressing Customer Service. If you would like assistance in evaluating your Customer Service, developing an Action Plan or training staff, please contact our office.








carry on a conversation or even purposely ignore someone, we are communicating.